// CLOUD DATABASES ON THE RISE

Cloud databases are on the rise as more and more businesses look to capitalize on the advantages of cloud computing to power their business applications. In fact, a recent Unisphere Research study revealed that 37% of organizations are now using or considering adopting a cloud database. Elastic scalability, high availability, flexible capacity planning, and self-service provisioning are among the key, sought-after benefits. While traditional concerns about data security and compliance still have some enterprises watching from the sideline, for many enterprises, the advantages of cloud databases are becoming harder and harder to ignore.