Unisphere Products and Services
For IT and Business Professionals
Research
Unisphere conducts research in the general area of B2B technology. Subjects include, but are not limited to big data, data and information management, business intelligence and analytics, customer service, CRM, content management, content marketing, speech technology, and knowledge management.
Most Unisphere Research reports are available for complimentary download with registration. Please browse our recent reports. Becoming a registered member of the Unisphere site allows for access and download of present and future reports.
Advisory Services
Many of our analysts can provide unique guidance in the their areas of expertise. This can be in the form of custom research or face-to-face activities. Here are some areas that you might cover with one of our analysts:
- Validating a list of prospective vendors
- Comparing and contrasting prospective vendors or products in detail
- Creating or reviewing your technology roadmap
- Advice on how to better align business strategies and IT infrastructure within your organization
- Briefings on emerging technologies or specific areas of interest.
- Benchmarking and performance measurement
If you are interested in a custom project, please fill out this form with details on the subject matter and scope of the project. Or call us at 908-795-3702.
For IT and Technology Vendors
Sponsored Research
Unisphere conducts research studies across a wide range of technology areas. Survey-based research is conducted through various publication and association partners. Information Today, Inc., the parent company of Unisphere Research, produces a wide variety of B2B publications such as: CRM magazine, Database Trends and Applications, Streaming Media Magazine, EContent Magazine, KMWorld Magazine, and others. These magazines reach combined readership of around 200,000 IT and business executives who are eager to participate in our studies.
In addition, Unisphere has unique partnerships with a number of user groups and associations. Survey-based research can be conducted across these user groups. These partnerships include (but are not limited to):
- Independent Oracle Users Group (IOUG)
- Oracle Applications Users Group (OAUG)
- SHARE- The Enterprise Technology IT Professionals Association (IBM users)
- Quest International Users Group
- Professional Association for SQL Server (PASS)
White Paper Authorship and Content Marketing & Syndication
Our network of analysts are experts in their fields. Unisphere analysts can write positioning papers, case studies, and best practices papers on a variety of subjects and in a variety of formats. Whatever your marketing needs, our analysts can create content to help you stand out in the marketplace. We can also help that content reach potential customers and drive sales leads through our unique network of publications and Web sites.
Webinar Moderation, Speaking, Production, and Management
Many of our analysts are available for webinar moderation and speaking. In addition, we offer turnkey Webinar production and management. Webinars are branded and marketed with our publication partners.
Advisory Services
IT vendors exist in a complex market environment, with ever-evolving internal company and product dynamics, new and emerging market opportunities, and increasing competitive pressures. Our analysts can provide unbiased consulting to companies looking for outside help in a variety of areas, including:
- Analysis of market viability and advice on go-to-market strategies
- Advice on product messaging and marketing and sales strategies
- Analysis of the competitive landscape
- Business plan validation
Some Recent Research Clients
- Oracle
- IBM
- Akamai
- VMWare
- Piksel
- EMC
- SAP
- Verimatrix
- ProQuest
- Tableau
- Skyword
- IntelliResponse
For IT and Technology Vendors looking for more information on sponsored research, consulting, or content projects, please call Stephen Faig at 908-795-3702 or fill out our form for more information.